Yatra Campaign

About This Project

Client: Yatra
Agency + Production: McCann Worldgroup, India
Executive Creative Director: Raylin Valles
Sr. Creative Director: Anshumani Khanna
Art Director: Harshada Shinde, Soumen Nath, Antoni Tudisco
Illustrator: Antoni Tudisco
Copywriter: Anushree Chaintaya, Anshumani Khanna
We worked on a print ad campaign for yatra.com which is an online travel service provider. Basic thought of the campaign is come back richer, as in when you travel you learn languages, art, know secrets, collect memories, friends, get inspired from various things, etc.
So we visualized them in the form of a 3d board game with these kind of situation.

3D, Art Direction, Design